Portfolio — Amelia McDonald
Luxury Mediterranean villa with arched courtyard and pool — Colonnade Google Ads for property businesses

Stop Chasing Leads. Start Attracting Them.

Lead Generation for the Property Sector.

High-converting Google Ads, ChatGPT Ads, websites and landing pages, for the property sector. Built to turn searches into serious enquiries.

See Results
Property Renovation· Property Development· Property Investment· Real Estate· Airbnb Management· Holiday Rentals· New Construction· Interior Design· Architecture· Landscaping and Garden Design·
<48hrs
Time to first lead after launch
Across multiple campaigns
£44
Cost per lead
For projects worth £30,000–150,000+
400+
Accounts managed
Across Google Ads and ChatGPT Ads
3x
Above industry average conversion rate

Results achieved for specific clients. Individual results will vary.

What I Offer.

Google Ads Management

High-intent campaigns that put your business in front of people actively searching for your services.

New

ChatGPT Ads Management

Conversation-based targeting on a platform that's brand new to the UK — one of the first property specialists running it.

Websites & Landing Pages

High-converting pages or full sites, designed to turn visitors into valuable enquiries.

Most Popular

Full Lead Generation System

Campaigns and landing pages built to work together, with full tracking and data-driven optimisation to get you more high-quality leads.

Results

€100,000 renovation job.
48 hours after launch.

A luxury renovation and Airbnb management company in Marbella needed a consistent flow of high-value enquiries. I defined the strategy, built the campaigns and optimised the landing page. The first leads arrived within 48 hours of launch.

9.3% peak conversion rate 5 leads in first 30 days
More Results
Luxury renovated bedroom interior — Colonnade Google Ads case study result, Marbella

Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

More Results Across the Property Sector.

See Full Case Studies

Luxury Property Renovation — Marbella, Spain

48hrs
Time to First Lead
€100k
First Lead Value

Airbnb Management — Marbella, Spain

7.65%
Click Through Rate
10
Leads in First 30 Days

Landscaping and Outdoor Remodelling — Tennessee, US

10.17%
Peak Conversion Rate
16
Leads Generated in 30 Days

Bathroom Remodelling — Colorado, US

8.56%
Click-Through Rate
6.40%
Conversion Rate

Construction — Anglesey, Wales

4.35%
Conversion Rate
£44
Cost Per Lead

Results achieved for specific clients. Individual results will vary.

Skip the Agency. Work With the Specialist.

  1. 01

    Other Agencies Run Ads. I Build Lead Generation Systems.

    Most agencies send traffic to your website and hope it converts. I build the page that makes sure it does.

  2. 02

    The Insight That Changes Everything.

    I track how real visitors move through your page and use that data to turn more of them into enquiries.

  3. 03

    No Handoffs. No Middlemen.

    Every campaign is managed by me personally, one-to-one.

  4. 04

    One Client Per Market. Always.

    I work with one business per niche per region.

  5. 05

    Month to Month. No Lock-In.

    Stay because the results justify it, not because of a contract.

  6. 06

    One Sector. Total Focus.

    I work exclusively within the property sector.

Who I Work With.

I focus entirely on the property sector. The result is a level of niche expertise that a generalist agency simply cannot offer, and campaigns that reflect how your specific clients actually behave online.

Property Renovation
Property Development
Property Investment
Real Estate
Airbnb Management
Holiday Rentals
New Construction
Interior Design
Architecture
Landscaping and Garden Design

Based in the UK — working with clients across the UK, Europe, and the US.

The Full Write-Ups.

01 — Property Renovation · Marbella, Spain

Luxury Renovation Leads Within 48 Hours

The Challenge

A newly established luxury property company in Marbella had no system in place to generate leads online. In one of the most competitive luxury property markets in Europe, they needed a reliable way to attract serious enquiries from day one.

What I Did

  • Built and optimised a Google Ads search campaign for renovation services
  • Implemented a high-converting landing page strategy
  • Set up robust conversion tracking from day one
  • Continuously refined for lead quality, not just volume
48 hrs
Time to first lead
€100k
First lead value
9.3%
Peak conversion rate
5
Leads in 30 days

“First lead came in within 48 hours of launch, with a stated renovation budget of €100,000.”

02 — Airbnb Management · Marbella, Spain

10 Leads in the First 30 Days

The Challenge

A new short-let management company wanted to establish a strong presence in Marbella and grow its client base quickly. They needed to reach property owners who were actively searching for Airbnb management services.

What I Did

  • Built and optimised a Google Ads search campaign for Airbnb management services
  • Implemented a high-converting landing page strategy
  • Set up robust conversion tracking from day one
  • Continuously refined for lead quality, not just volume
10
Leads in 30 days
7.65%
Click-through rate
€100
Cost per lead
48 hrs
Time to first lead

“10 leads generated in the first 30 days, with the first coming in within 48 hours of launch.”

03 — Landscaping & Outdoor Remodelling · Tennessee, US

From Zero Results to 10.17% Conversion

The Challenge

Previously running Google Ads themselves using broad match keywords, this landscaping company generated high volumes of irrelevant traffic and no meaningful leads. They had paused ads entirely and were relying on SEO alone, which was not generating enough enquiries for patios, outdoor kitchens, and retaining walls.

What I Did

  • Rebuilt campaign from scratch around high-intent keywords only
  • Eliminated broad match and allowed competitive CPC to attract quality traffic
  • Set up full conversion tracking across all touchpoints
  • Continuously optimised ad copy and audience targeting
10.17%
Peak conversion rate
16
Leads in 30 days
7.63%
Conversion rate (period 1)
6.88%
Click-through rate

“Went from a campaign generating no meaningful results to a 10.17% conversion rate, with estimated project values of $20,000 to $60,000.”

04 — Bathroom Remodelling · Colorado, US

Replacing Spam Leads With High-Intent Enquiries

The Challenge

Their Performance Max campaign was producing high volumes of spam leads and wasting budget on poor quality traffic. They needed a complete rebuild focused on high-intent bathroom renovation searches.

What I Did

  • Built a new search campaign focused on high-intent bathroom renovation searches
  • Structured ad groups around specific buyer intent
  • Set up conversion tracking across contact forms and phone calls
  • Continuously optimised ad copy and targeting for lead quality
8.56%
Click-through rate
6.40%
Conversion rate
0
Spam leads received
$15k–50k
Est. avg project value

“Replaced a spam-heavy Performance Max campaign with qualified, ready-to-buy enquiries and an 8.56% CTR.”

05 — Construction & Home Extensions · Anglesey, Wales

£44 Per Lead for a First-Time Advertiser

The Challenge

This construction company had never run paid advertising and relied almost entirely on word of mouth for extensions, refurbishments, and new builds. They wanted a reliable way to generate qualified inbound leads from people actively searching for construction services in Anglesey and surrounding areas.

What I Did

  • Built a Google Ads search campaign from scratch with no prior history
  • Structured campaigns around specific service lines including extensions, refurbs, and new builds
  • Targeted high-intent searches across Anglesey and surrounding areas
  • Set up full conversion tracking and refined bidding strategy over time
£44
Cost per lead
4.35%
Conversion rate
6.24%
Click-through rate
£30k–150k
Est. avg project value

“Results so strong the client paused the campaign, not because it was not working, but because their pipeline was full.”

Does this sound familiar?

“I’m spending on ads but not getting leads.”

Traffic without a page built to convert it is wasted spend. The campaign and the landing page are one problem, not two.

“My website looks good but doesn’t generate enquiries.”

A good-looking site and a site built to convert are not the same thing. Structure, copy, and speed all matter.

“I don’t know what’s actually working.”

Full conversion tracking, GA4, and session recordings mean every decision is backed by data, not guesswork.

“I want one person who handles all of it.”

No account managers. No handoffs. Every part of the system is built and managed personally by Amelia.

What Clients Say.

Amelia took the time to properly understand our business and built campaigns aligned with our goals rather than just running generic ads. She doesn’t just manage ads — she analyses the data, researches the right keywords, and provides clear recommendations on improving both our campaigns and overall online presence. Her insights around search behaviour, SEO opportunities, and how our website can convert better have been extremely valuable. Communication is always clear and proactive, and she genuinely cares about getting results. Because of the work she has done with us, we will be working with Amelia across several of my other businesses going forward.

William
Founder, Niven Homes — Luxury Property Renovation and Airbnb Management, Marbella

We needed a Google Ads specialist for construction businesses. We have been working with Amelia for five months and would definitely recommend her. She has a deep understanding of Google Ads and is always open to testing new ideas and suggesting valuable improvements. Very easy to work with.

Ivan
Founder, Remodel Magnate — Construction Marketing, US

Amelia is, quite simply, the best Google Ads freelancer I’ve ever worked with. Thorough, efficient, and exceptionally knowledgeable. We collaborated during a typically slow seasonal period and our leads increased significantly. We will absolutely reach out to Amelia for any future campaigns.

Ketan
Founder, KP Engineering — Bespoke Metalwork and Gates, London